About Me

My name is Kaitlyn and I'm an experienced Product Manager with a proven track record of leading the design, development, and implementation of innovative software solutions. Skilled in adapting to dynamic environments, I excel at understanding customer needs and transforming insights into impactful products that drive user satisfaction and business growth.

With nearly 10 years of experience, I have successfully launched Engage121’s first Shopify Store App, overseen the development of advertising systems for large-scale campaigns, and developed product strategies that align with market trends and technical capabilities. Adept at collaborating across cross-functional teams, I bring a balance of creativity and pragmatism to solve complex problems and deliver meaningful results.

I thrive in remote, async-first settings, utilizing clear and effective communication to bring together diverse teams and align goals. With a commitment to ongoing growth, I strive to enhance product quality by combining analytical insights, a deep understanding of user needs, and a focus on delivering exceptional experiences.

Meta Business Suite

Meta Ads Manager

Google Ads Manager

Google Analytics

Google Tag Manager

Shopify Development

Adobe Photoshop

Adobe After Effects

Adobe Ilustrator

Canva

Wordpress

Areas of Expertise

SaaS Experience

Website Design

Advertising

SaaS Experience

Bestseller

E121 Shopping Ads+ - Shopify App

Led the end-to-end development of a Shopify App designed to empower eCommerce store owners to effortlessly create product ads on Meta and Google Ads. The app combines a user-friendly interface with robust backend functionality, automating the creation of ad accounts, product catalogs, campaigns, ad sets, and ads in just a few clicks. It also provides users with the tools to manage and analyze ad performance seamlessly within a single platform.

https://apps.shopify.com/engage121-retargeting-ads

Artistry in action

Uncompromising standards

Made to last

Quality you can feel

Bestseller

ECommerce Accelerator - Managed Program

The Engage121 Digital Marketing Assistant was conceptualized and brought to life to address the unique challenges faced by small business owners needing professional digital advertising. The service was developed to offer tailored solutions, combining comprehensive site assessments, professional ad creative, and data-driven strategies to ensure businesses stand out in a competitive market.

From the initial concept to execution, every element was designed with small business owners in mind, including fully managed advertising campaigns, a user-friendly digital marketing dashboard, and dedicated U.S.-based representatives. The result is a seamless, results-focused service that empowers businesses to achieve their advertising goals efficiently and effectively.

https://dashboard.engage121.com/signupdma/

Artistry in action

Uncompromising standards

Bestseller

Scaling and Redesigning the Hot!Content System

Led the scaling and redesign of our proprietary content creation system, Hot!Content, to enhance its functionality and usability. The system curates industry-relevant articles and social media content across 35 industries, distributing it via email to over 51,000 users.

The redesign focused on streamlining the user experience, improving content curation, and ensuring seamless integration with social media platforms. With the revamped system, users can effortlessly discover, customize, and post high-quality, industry-specific content to their social media accounts, enabling effective engagement with their audiences.

By overseeing the project from concept to execution, I ensured Hot!Content could efficiently support a growing user base while maintaining high-quality content delivery and user satisfaction.

https://dashboard.engage121.com/signupdma/

Artistry in action

Uncompromising standards

Bestseller

Redesign of SMA Dashboard for Modern Functionality and Scalability

Spearheaded the complete redesign of the SMA dashboard, transforming its interface and functionality to align with current best practices in design and user experience. The initiative focused on creating a modern, intuitive platform that supports new and emerging advertising and social media platforms.

The updated dashboard serves as a central hub for managing social media and advertising efforts, used internally and by international companies and franchises. It enables seamless advertising for hundreds of locations from a single interface, simplifying complex workflows and enhancing efficiency.

Throughout the project, I led the conceptualization, design, and implementation phases, ensuring the solution met both present needs and future scalability. By collaborating with the development team and incorporating client feedback, I delivered a versatile tool that empowers users to manage large-scale campaigns with ease.

https://dashboard.engage121.com/signupdma/

Artistry in action

Uncompromising standards

Uncompromising standards

Web Design

Bestseller

Wordpress - Engage121

Led the redesign of the Engage121 website with a focus on streamlining the user journey and highlighting the company’s multi-channel digital advertising expertise. Updated the site architecture to effectively showcase diverse service pillars—including Real Estate, E-commerce, and Enterprise solutions—while emphasizing the platform's scalable technology and aggregated reporting capabilities. The new design reinforces brand authority and simplifies the path to conversion, ensuring the site serves as a high-performing engine for lead generation and client engagement.

https://www.engage121.com/

Artistry in action

Uncompromising standards

Uncompromising standards

Uncompromising standards

Bestseller

Shopify Store - BeardGuru

Designed the BeardGuru store with a focus on creating an intuitive site layout and optimizing product presentation to enhance the user experience. Integrated analytic tracking on both Google and Facebook to monitor key performance metrics, ensuring the store is primed for success when launching advertising campaigns aimed at attracting new and repeat customers.

https://beardguru.biz/

Artistry in action

Uncompromising standards

Uncompromising standards

Uncompromising standards

Bestseller

Shopify Theme Development - Tuner Store

For TunerStore, I served as the Lead Developer and Digital Marketer. My work included a full Shopify theme implementation with a focus on UX/UI and mobile optimization. To ensure scalability, I handled the technical setup of the Google Marketing Suite, including Google Merchant Center for product feeds and Google Analytics for data tracking. I also spearheaded their paid acquisition strategy by managing Google PMax campaigns, ensuring the store wasn't just beautiful, but also consistently profitable through automated, high-intent advertising.

https://tunerstore.com/

Artistry in action

Uncompromising standards

Uncompromising standards

Uncompromising standards

Advertising

Bestseller

Advertising Case Study - Vette Lights

Increased store revenue through Google advertising.

Achieving 11 million impressions, $6.31 million in revenue and averaging a return on ad spend of 8,774%. Our advertising on graph below began Feb 2024.

Artistry in action

Bestseller

Advertising Case Study - Hinson Motorsports

Increased store revenue through Google advertising.

Achieving 1.09 million impressions, $136,000 in revenue and averaging a return on ad spend of 1,432%. Our advertising on graph below began Jul 2024

Artistry in action