Google Ads Infrastructure & Conversion Tracking Setup

Overview

Before you spend a single dollar on clicks, you need a foundation that tracks every cent. This service is designed for businesses that want a professional-grade technical setup. I will build your Google Ads environment and link it with Google Analytics 4 (GA4) so you have the data needed to scale.

Note: This is a technical setup listing. Creative ad copywriting and campaign management are available as separate add-on services.

What’s Included

1. Professional Account Foundations

• Google Ads Account Creation: Proper configuration of time zones, currencies, and billing preferences.

• Administrative Access Management: Securely setting up your ownership and permissions.

• Account Linking: Seamlessly connecting your Google Ads account to your Google Merchant Center (for E-commerce) and Google Business Profile (for Local).

2. Google Analytics 4 (GA4) Architecture

• GA4 Property Setup: Implementation of the latest GA4 tracking to monitor site-wide user behavior.

• Data Streams: Configuring the connection between your website and the Google ecosystem.

• Enhanced Measurement: Enabling tracking for scrolls, outbound clicks, and site searches.

3. Precision Conversion Tracking

• Conversion Goal Definition: Setting up "Success Events" (e.g., Form Submissions, Button Clicks, Phone Calls, or Purchases).

• Google Tag Manager (GTM) Integration: I install a GTM container to manage your tracking scripts without needing to constantly edit your website's code.

• Google Ads Tagging: Installation of the Global Site Tag and Conversion Linker to ensure clicks are attributed correctly.

• Importing Conversions: Linking GA4 events into Google Ads to prepare the account for automated "Smart Bidding."

Why This Matters

Most businesses fail at Google Ads because they start running ads before they can track them. By setting up your tracking first:

• You avoid the "Black Box" problem—you'll know exactly which pages lead to leads.

• You build Audience Data from day one for future remarketing.

• You ensure your data is clean, compliant, and ready for professional campaign management.

The Deliverable

By the end of this project, you will have a fully verified, linked, and tracking-ready Google Ads environment. You will be 100% prepared to launch your first campaign with the confidence that your data is accurate.